Sunday, June 23, 2024

Tennis Channel, Carvana PPA Tour Launch Pickleballtv 24-Hour Community


LOS ANGELES and DALLAS, Nov. 9, 2023 – Tennis Channel and the Carvana Skilled Pickleball Affiliation (PPA Tour) have launched Pickleballtv (PBTV), a tv community utterly dedicated to America’s fastest-growing sport. Out there now on Amazon Freevee and Fubo, the brand new, 24-hour media residence of pickleball will present greater than 30 top-level reside PPA Tour and Main League Pickleball (MLP) crew occasions, authentic programming and a weekly studio information present. Pickleballtv, like Tennis Channel, will provide thorough protection of the game’s skilled ranks together with content material created for its increasing variety of leisure fanatics.

Making its debut through the PPA Tour Nationwide Championships in Dallas this week, Pickleballtv will most frequently present reside or encore match protection that includes the perfect skilled gamers on the earth battling at crucial occasions within the sport. Interspersed with this competitors are Attending to Know You options on the women and men who make up the PPA Tour and MLP, stars like Ben Johns, Anna Leigh Waters and Catherine Parenteau. There may even be educational applications that assist amateurs perceive and enhance their very own on-court capabilities, with episodes on serve technique, dinking, volley drills, midcourt play, backhands, shifting and overheads, amongst others. A celeb pickleball present is within the works, as is a weekly studio information present.

Each the PPA Tour and Tennis Channel anticipate Pickleballtv to turn into one-stop purchasing for followers who need to keep on prime of this exponentially rising sport.

“Tennis Channel and the PPA Tour are doing one thing that hasn’t been executed earlier than – taking a fast-growing sport in its infancy and attaching an skilled, state-of-the-art media arm to its growth within the type of Pickleballtv,” stated Ken Solomon, president, Tennis Channel. “We’ve little doubt that 24/7, constant, every day protection of the perfect gamers, occasions and information on a devoted pickleball channel will generate new followers and provides current ones a spot to name residence,
thus increasing the game’s total attain and international reputation. We’ve pushed huge new consciousness with Tennis Channel through the previous twenty years and we anticipate nothing much less with this thrilling new community and explosive, younger professional sport and easy-to-learn, extremely addictive grassroots recreation.”
In keeping with February’s annual Sports activities & Health Business Affiliation Topline Participation Report, pickleball has been the fastest-growing sport in the US for 3 consecutive years, growing 159% in that point. Skilled tennis stars Jack Sock, Genie Bouchard and Sam Querrey have not too long ago thrown their hats into the PPA Tour ring and can seem on Pickleballtv. In the meantime, MLP, the crew league that’s a part of the PPA Tour, has garnered consideration attributable to an extended line of well-known homeowners, together with Tom Brady, Eva Longoria, LeBron James, Chris Evert, Naomi Osaka and Corridor of Fame Tennis Channel-analyst Tracy Austin.

“The PPA Tour has labored in lockstep with Tennis Channel, and we’re proud to launch Pickleballtv coinciding with the biggest event in pickleball historical past. There are such a lot of thrilling issues taking place in our sport proper now, and the addition of every day media protection able to reaching an unprecedented viewers for the game is a watershed second for pickleball fanatics in all places who need steady entry to a bunch of distinctive and revolutionary content material,” stated Connor Pardoe, founder and CEO of the PPA Tour. “The PPA Tour is residence to tremendously gifted athletes who should be family names, and Pickleballtv will facilitate that transition. Put together to be entertained with quite a lot of excellent programming that may take your fandom to new heights!”

The launch coincides with the Biofreeze USA Pickleball Nationwide Championships Powered by Invited and the PPA Tour in Dallas, one of many largest occasions of the season. Pickleballtv offered reside protection of a star pickleball exhibition that featured quite a lot of Texas-related sports activities stars. The Deep Eddy Vodka Movie star Pickleball Showdown showcased basketball’s Dirk Nowitzki and Jason Kidd, soccer’s Tony Romo, golf’s Scottie Scheffler, hockey’s Marty Turco and tennis’ John Isner joined by a number of of the perfect gamers on the PPA Tour.

In September Tennis Channel and the PPA Tour introduced a business three way partnership to develop pickleball in the US and world wide. Beneath the settlement, most PPA Tour matches seem reside on Tennis Channel’s numerous media platforms and each organizations coordinate advertising-sales actions. Tennis Channel additionally produces all occasions for the PPA Tour, whatever the media shops on which they first seem.

The PPA Tour and Tennis Channel are in dialog with a number of distribution companions to roll Pickleballtv out to as many properties as attainable.

 

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