Sunday, June 23, 2024

Sky Secures New Partnerships With ATP, WTA Excursions | ATP Tour

Sky has agreed new five-year partnerships with each ATP Media, the printed arm of the ATP, and WTA Ventures, the industrial arm of the WTA, which can see over 80 tournaments made up of 4000 matches accessible on Sky Sports activities, NOW and WOW.

Each Excursions will probably be accessible for followers year-round with Sky having secured rights solely within the U.Okay. and Eire, Italy, Germany, Austria, and Switzerland, in addition to non-exclusive rights in Luxembourg, Liechtenstein, and South Tyrol.

The 2 Excursions will showcase the world’s high gamers reminiscent of World No. 1s Iga Swiatek and Novak Djokovic, alongside Rafael Nadal, Aryna Sabalenka, Jannik Sinner, Alexander Zverev and the returning Naomi Osaka in addition to the ‘new period’ of tennis stars together with Carlos Alcaraz, Coco Gauff, Jack Draper and Emma Raducanu, competing in any respect ranges together with at mixed Masters 1000 occasions going down in Indian Wells, Miami, Madrid, Rome, and Cincinnati, and each the Nitto ATP Finals and WTA Finals. From 2024, Sky Sports activities will create a brand new dwelling for tennis all yr spherical, delivering the dwell motion from the six continents direct to followers.

Sky Sports activities protection will probably be led by presenter Gigi Salmon, alongside Tim Henman and Laura Robson who will provide their skilled evaluation and insights throughout the 2 Excursions, with Jonathan
Overend on the match commentary. The Sky Sports activities staff may even be joined by extra expertise and co-commentators at varied occasions throughout the season.

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Stephen van Rooyen, CEO Sky UK & Eire and Group CCO, mentioned: “It is a implausible time to see the ATP and WTA Excursions on Sky Sports activities throughout our markets, as tennis enters a brand new period with contemporary and thrilling expertise making their approach to the highest of the game. We’re dedicated to bringing the 2 Excursions collectively to raise each female and male stars, and ship world-class protection of the 80 occasions throughout 48 weeks of the yr; making a brand-new dwelling for tennis followers.”

Mark Webster, CEO of ATP Media, mentioned: “We’re extraordinarily excited by the dedication we’re seeing from Sky to each males’s and girls’s tennis. ATP Media prides itself on producing and delivering the massive quantity of world class content material generated on the ATP Tour and the three Sky entities have proven themselves to be the proper companions to offer this content material to our many tennis followers. We share lots of the identical values, striving for innovation and excellence, and we hope that is simply the beginning of a tremendous new chapter for tennis in these Sky markets.”

Marina Storti, CEO of WTA Ventures, mentioned: “This partnership is sensible information for tennis followers who can look ahead to extra thrilling motion from the Hologic WTA Tour in 2024 and past with a strengthened calendar which can elevate the game even additional. Sky Sports activities are famend for championing world-class sport, and we all know that they may create a implausible new platform to showcase our excellent WTA and ATP athletes in a single place. The longer term is brilliant for ladies’s sport and there may be way more progress to return.”

Dwell tennis will probably be accessible from subsequent yr on Sky Sports activities, and non-Sky subscribers can entry the Excursions by way of a NOW Sports activities Month-to-month membership, with chosen highlights accessible on demand. For additional entry, followers may even be capable of comply with their favorite gamers and acquire deeper insights from each Excursions by way of Sky Sports activities Information, the Sky Sports activities app, on and by way of Sky Sports activities social channels.

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