Friday, April 19, 2024


For 3 a long time we’ve lined many superb basketball characters, however some stand above the remainder—not solely due to their on-court abilities (although these are at all times related), however due to how they influenced and proceed to affect basketball tradition, and thus influenced SLAM. In the meantime, SLAM has additionally modified these gamers’ lives in varied methods, as we’ve documented their careers with traditional covers, legendary photographs, superb tales, compelling movies and extra. 

We compiled a gaggle of people (programming be aware: 30 entries, not 30 folks complete) who imply one thing particular to SLAM and to our viewers. Learn the full checklist right here and order your copy of SLAM 248, the place this checklist was initially printed, right here.

Michael Redd was a 2004 NBA All-Star, a member of the 2008 USA Olympic basketball workforce…and, throughout the summer season of ’08, a teammate—and de facto tile trainer—of Kobe Bryant. 

“Our relationship doesn’t get publicized,” shares Redd, as soon as the topic of a memorable SLAM story by Scoop Jackson, “nevertheless it doesn’t need to. We all know what we had behind the scenes.”

It’s 2008, and hundreds of the perfect athletes from all around the world are staying within the Olympic village in Beijing. Fifteen of probably the most well-known athletes, although, are staying on the Intercontinental, on their very own. It’s there that Redd remembers education Bryant in dominoes—forging a friendship that might nonetheless really feel recent in his thoughts 15 years later. 

“It wasn’t in regards to the dominoes,” says Redd. He remembers sitting and enjoying on a Staff USA airplane with Kobe, Tayshaun Prince and Chris Bosh—and a photograph exists to show it. “He was attempting to ingratiate himself with us, along with his teammates. He was masterful at utilizing his thoughts like that.” 



If there are two phrases the general public associates with Bryant, it’s MAMBA MENTALITY. If there’s one—one phrase from those that know him—it’s INTENTIONALITY. 

Bryant was, famously, intentional in his strategy to the massive image. His prep for apply and video games was detailed all the way down to the minute, all the way down to the motion. He was the identical manner along with his sneakers, pushing Nike to develop new silhouettes, to include lighter supplies, to ship a greater efficiency product. 

It shouldn’t shock folks to listen to, then, that Bryant was detail-oriented about much less seen trivialities, too. Yeah, he pretended to care about enjoying dominoes to win over teammates. And, yeah, he was exactingly meticulous in his 20-plus yr relationship with SLAM.

It started a number of covers in, with Bryant admitting within the early aughts that he learn Trash Discuss. He didn’t simply peep them, although; Bryant used any and all negativity as gasoline. 

“It mattered to him,” recollects Ryan Jones, a former SLAM Ed., “that SLAM heads didn’t have an correct concept of what made him tick. On some stage, that motivated him.” 

Quick ahead to 2006. Lots has occurred within the Bryantverse within the decade since he’s been drafted, even within the few years since his Trash Discuss admission. Now, he seems on the quilt of SLAM clutching a snake—symbolizing his Black Mamba moniker—to his face. 

“Who else would have executed that?” laughs Jones.

One other few years, one other cowl. Bryant is not on the lookout for love. Now, he’s conscious about all the main points. The shoot is about to happen in Hawaii, however Bryant and his workforce need SLAM to fly in his private barber from L.A. After some back-and-forth, the perimeters compromise: a neighborhood Hawaiian barber of renown is booked to be on set for Bryant. Solely factor is, when Bryant exhibits up, he’s already rocking a recent reduce. The ensuing cowl—American flag draped over his freshy—is iconic. 

Twenty10. At this level, Bryant doesn’t present up for canopy shoots. He needs to pitch concepts, to personal the inventive course of. A touch at his post-basketball life. 

“He demanded Martin Schoeller,” says Ben Osborne, the then-Ed. at SLAM. Schoeller, well-known for his up-close movie star portraits, would shoot Bryant for SLAM 136. “There’s by no means been anybody like Bryant about that. Not even shut.”

Quick ahead once more. 2019. Bryant’s final cowl earlier than…you understand. SLAM is amenable to having their first retired participant not named MJ on the quilt. They need him in a go well with, to symbolize the enterprise, man, he’s turn out to be, however he needs to be captured as a coach, to have his ladies’ workforce with him. Emails are exchanged, and when the day arrives, Bryant walks in carrying a Mamba sweatsuit and carrying a giant ol’ bag of basketballs.


Mamba Mentality. 

A hoops author at a special journal as soon as outlined the depths of Michael Jordan’s transcendence by stating that the perfect folks in any given business had been labeled “the Michael Jordan” of that sector. 

There’s no denying that the writer made an excellent level. Identical to there’s no denying that Mamba Mentality, Bryant’s self-titled ethos, is the Michael Jordan of motivational phrases.  

Bryant, in the one autobiographical ebook he ever printed, outlined Mamba Mentality as, kind of, an acute and laser-like deal with excellence. Since his demise it has taken on new that means.

“I had…an epiphany the opposite night time,” somebody messaged me lately. “Mamba Mentality has advanced into greater than only a mindset or strategy. It has turn out to be an ideology.” 


Within the years after his demise, Bryant has been enshrined as one of the essential ambassadors of the ladies’s recreation. Within the weeks main as much as his demise, he led a small camp for elite ladies at his fitness center. In his closing SLAM cowl, he insisted on having his youth workforce—his ladies’ youth workforce—on the quilt with him. In his afterlife, he made the orange WNBA emblem hoodie a bestseller. 

First, he modified the lads’s recreation. Then, he modified the Mentality. Lastly, along with his closing moments on hardwood, he helped give ladies a small increase. 

Yeah, Kobe Bryant is the Michael Jordan of SLAM’s period. Yeah, SLAM is the Mamba Mentality of magazines. Yeah, we had been fortunate to have Bryant, and we’re fortunate to nonetheless have SLAM. 

Characteristic photograph through Getty Photos.

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