Tuesday, July 23, 2024

YouTube golfers look to earn spot into inaugural PGA Tour occasion

George Bryan IV, half of the Bryan Bros Golf model, is one among eight YouTube golfers competing in a singular qualifier on March 4, dubbed The Q at Myrtle Seaside.

A few of the greatest names in YouTube Golf will tee it up for an opportunity at a dream, because the winner earns a sponsor exemption into the inaugural Myrtle Seaside Traditional in Might.

Eight YouTube Golf content material creators and eight tour-level execs will compete in a one-day 18-hole qualifier.

Becoming a member of Bryan from the content material realm are Grant Horvat, Luke Kwon of Good Good Golf, Micah Morris, Dan Rapaport from Fore Play and Barstool Sports activities, Nic Stubbe, aka Fats Perez of Bob Does Sports activities and one of many guys from BustaJack.

This occasion is an Reverse-Discipline event occurring the identical week as The Wells Fargo Championship. So, what might they do to drag in viewership?

“With it being an opposite-field occasion of the Wells Fargo, of their first 12 months — they’re doing one thing distinctive, and that may appeal to lots of eyeballs. It’s a no brainer,” Bryan mentioned in an unique interview with SB Nation’s Taking part in By means of. “It doesn’t harm them [the PGA Tour] in any respect. It solely will get extra consideration and publicity in your occasion.”

Kylan Oland of Play Golf Myrtle Seaside and Joe Gilliland, the supervisor for Bryan Bros Golf collaborated and got here up with the concept that led to The Q at Myrtle Seaside. What began as a small thought has turn out to be actual and an incredible alternative.

The Bryan Bros run with alternative at The Q at Myrtle Seaside

The Bryan Bros Golf model has 410,000 subscribers and followers throughout YouTube, Instagram and TikTok. What began as a trick shot channel, George and Wesley remodeled their channel within the final 4 years to longer type content material.

Bryan defined how particular it’s to be part of The Q at Myrtle Seaside.

“YouTube Golf has meant lots to me the previous couple of years,” Bryan mentioned. “I see the ability in what the area of interest can do for the sport of golf, what number of eyeballs it could actually carry, how we are able to make golf a greater place and extra enjoyable.”

It’s that likelihood of one thing extraordinary occurring that makes this qualifier all of the extra fascinating. Folks will wish to know if a “common golfer” can play with the professionals.

“All of us content material creators would possibly fall on our faces and shoot 80 within the qualifier, however I don’t assume that’s going to occur,” he mentioned. “Considered one of us might do one thing loopy, beat a few of the tour execs, and get right into a PGA Tour occasion.”

Debunking the polarizing views of YouTube Golf

Followers both love or dislike YouTube Golf. This qualifier creates an opportunity to merge the 2 and expose golf to a good wider viewers.

Skilled golf has lengthy since remained separate from leisure golf discovered on platforms like YouTube. Traditionalists are accustomed to golfers needing to be buttoned up.

However folks like Bryan are proving that it doesn’t must be that manner.

“Golf is supposed to be enjoyable,” he mentioned. “Everybody who performs golf isn’t knowledgeable golfer on the PGA Tour. Thousands and thousands of persons are doing this as a result of they benefit from the sport. Sure, we’re not PGA Tour-level high quality golfers but, or possibly ever, however on the identical time, we’re nonetheless fairly good.”

He believes YouTube Golf could make folks wish to play golf the way in which it was meant to be performed.

George and Wesley Bryan wish to present that content material creators may depart an impression on the game.

“For lots of people, golf has solely been seen via the normal lens for a few years. I used to be in the identical boat — I believed to have an affect in golf and to have your voice heard is to be on the PGA Tour,” he mentioned. “It’s solely been within the final three years — I don’t must be on the PGA Tour to assist develop the sport or inform my story to encourage folks via golf.”

Anybody can lookup Bryan Bros Golf and discover limitless quantities of content material. However not like what you see on Tour each week, what they produce is far more relatable to most of the people.

It’s that kind of fabric that appeals to each younger and older demographics.

“I feel the narrative is shifting as a result of persons are beginning to be a bit extra open to it,” Bryan mentioned. “Individuals are beginning to take pleasure in YouTube matches extra, or simply as a lot as they’re watching PGA Tour occasions.”

Utilizing YouTube Golf to realize goals

Bryan is totally different from most of the YouTubers. He’s no stranger to taking part in competitively.

“I’m type of a hybrid as a result of I’m knowledgeable golfer who occurs to do YouTube,” George mentioned. “Although the previous couple of years, I’ve was a YouTuber who occurs to play some skilled golf right here and there. For me, I wish to compete and present that I can maintain my very own towards folks on the highest stage.”

He was a three-time All-American at South Carolina, and final 12 months, he made the reduce in his sole PGA Tour profession begin on the Butterfield Bermuda Championship.

Bryan acquired into the sphere that week via a sponsor exemption.

How did he do this? The Bermuda event hosts liked what they do on-line and provided him a spot within the discipline if Bryan Bros Golf informed their story via content material.

So, six YouTubers went right down to Bermuda and filmed content material, together with the YouTube Championship.

“The truth that occurred to me, fulfilling a lifelong dream is the good factor,” George mentioned. “Me and Wesley taking part in in a Tour occasion collectively, each making the reduce is one thing that’s past my wildest goals. I nonetheless look again, like, ‘Holy cow, that week truly occurred.’ It was cool to make use of this platform to assist pursue goals.”

What The Q at Myrtle Seaside might do via impressions

Among the many eight YouTube golfers within the discipline, they’ve a mixed 7.41 million followers and subscribers throughout YouTube, Instagram, and TikTok.

For perspective, CBS averaged 2.206 million viewers for its 42 PGA Tour telecasts in 2023, per Paramount Press Categorical.

That quantity elevated for the tv community from their 2022 common, however it’s not even near the variety of eyes that might see content material from these eight YouTubers.

Some would possibly discover this qualifier too gimmicky. However it’s turning into arduous to disclaim the impression this might have on an Reverse-Discipline occasion and the game itself. If rising the sport is the mindset throughout golf, occasions like this must be embraced.

The Myrtle Seaside Traditional selected to try this in a contemporary manner that may attraction not solely to those that watch community telecasts, but in addition to those that are on-line.

“The quantity of eyeballs they’re going to have are going to be 10 occasions greater than something they’ve ever had,” Bryan mentioned. “Actually, it could most likely compete, and it could be one of many highest impressions PGA Tour occasions outdoors of a significant. That’s simply the ability of what these guys can do.”

The event might be held at TPC Myrtle Seaside and is closed to the general public. As a substitute, there might be a 90-minute video launched on Play Golf Myrtle Seaside’s YouTube web page on April 23. The eight YouTube creators may also doc their experiences and submit to their channels.

It’ll be fascinating to see what sort of impression numbers this content material generates. Perhaps the traditionalists will lastly acknowledge what this outlet can do to assist the game proceed to develop.

Savannah Leigh Richardson is a golf workers author for SB Nation’s Taking part in By means of. For extra golf protection, you’ll want to observe us @_PlayingThrough on all main social platforms. You too can observe her on Twitter @SportsGirlSL and Instagram @savannah_leigh_sports.

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